03/30/2021

At Involta, we believe that it’s vital to give back to the communities in which we live and work in. This month, our team at HQ participated in the Cedar Rapids Civil Rights Commission’s Feminine Hygiene Drive as a part of Women’s History Month.

Many people may not realize women’s hygiene products are often more expensive than men’s. Referred to as the “Pink Tax,” products like shampoo, body wash, deodorant, lip balm, etc., which are more or less identical or very similar, are priced higher when marketed to women. Analyzing the most recent Census Bureau data from 2018, women of all races earned, on average, just 82 cents for every $1 earned by men of all races.1 As women, on average, are being paid less than men, the Pink Tax impacts all aspects of their lives, which is why the Feminine Hygiene Drive is so important.

The Catherine McAuley Center (CMC) will receive the donations from the drive to benefit their Women’s Services program. While the CMC’s programs serve distinct populations, they are united by a common purpose of promoting the well-being and dignity of individuals in need. The CMC’s Women’s Services program provides shelter, intensive case management, and skill-building opportunities to help women who have experienced trauma achieve and maintain stable housing, relationships, and finances.

Although the donation drive lasted only two weeks, we collected a variety of products. We were happy to support our community and the women in need by providing deodorant, shampoo, conditioner, hair products, body wash, toothpaste, tissue, lotion, lip balm, and more. We plan to participate in future donation drives as there are countless people who benefit from this service.

To learn more about the Catherine McAuley Center and their mission, visit their Facebook page or their website.

Helping our customers “Get There” along their digital transformation journey isn’t our only priority at Involta - engaging in, and ensuring we play a role in contributing to a healthy community is essential to our team as well.

For more on the Cedar Rapids Civil Rights Commission’s Feminine Hygiene Drive: KWWL News 

1Source: https://www.americanprogress.org/issues/women/reports/2020/03/24/482141/quick-facts-gender-wage-gap/

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