Blog / Disaster Recovery

This Is Why You Can't Afford to Ignore Business Continuity Planning

10/24/2014

Maybe you’ve been meaning to think about BCP (Business Continuity Planning). Someday.

After the winter board meeting.

After the product launch.

After you cross the last item off your never-ending to-do list.

The thing is, you can’t afford to wait that long. Because your BCP – or lack thereof – has a direct impact on your bottom line. Here are three things BCP could do for you:

1. Strengthen your brand perception

In a turbulent world, it’s not only prudent to have contingency plans in place for continued operations of your company, it’s rapidly becoming a baseline expectation. If your company’s website FAQ or sales materials includes a section on your business continuity preparedness, it shows current and prospective clients alike that you are a savvy, safe bet.

2. Upgrade your offer

A solid business continuity plan could allow you to uplevel your offer. Say, to a 100% SLA. Which could allow you to attract bigger clients. (More on that in a minute.)

3. Protect your business

Disaster will strike your business someday, in one form or another. If you’re ready for it, you have a much higher chance of ensuring that your business will survive – and continue to thrive.

BCP in action

One Involta company, a rapidly growing managed-IT services company, needed to provide a 100% SLA for power and network availability. Yet the infrastructure investment required to guarantee 24/7/365 uptime was prohibitive. Involta worked with the company to tailor a custom disaster recovery and BCP solution.

With Involta’s solution, the company was able to offer 100% SLA for power availability and began attracting enterprise clients.

Then a disaster paralyzed the company’s primary facility….

To find out what happened and how Involta's BCP solutions can strengthen your business, click on the button below!

Download the Case Study

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